Search Engine Optimization Marketing

Market segmentation for SEO

Stuart Jones on 5th of December, 2012

Ever heard of the Pareto effect? If not, this is a widely known mathematics and business principle stating that roughly 80% of an effect comes from 20% of a cause. This is especially applicable to business, with 80% of your profits over a long enough time period coming from 20% of your customers.  It’s as important to companies now, in o…

SEO: Why Conventional Marketing No Longer Works

Jon Hogg on 22nd of April, 2010

Most of us have read some old-fashioned marketing speak in our lives. It might have been authentic, straight from the pages of an ancient newspaper from a previous century, full of outlandish promises. It’s more likely to have been an awkwardly composed advertisement, brash and unconvincing and proba…

Microsoft Targeting UK Search Market

Jon Hogg on 10th of April, 2010

Google is currently the most popular search engine in the world. It is particularly popular in the UK where around 90% of the searches carried out online are done so using the Google search engine. There is no denying that Google dominates the search market but Bing has been gaining recognition around the…

How SEO Can Build Brand

on 15th of March, 2010

Think of what you expect from your SEO campaign. If you’re like most businesses, you’ll probably expect that four or five of your pages will be pulled up into the top ten results for some of your keywords. If you have a little experience of SEO, you might expect your non-search engine traffic t…

Do You Want To Be Number One?

on 6th of March, 2010

Everyone wants to be number one. You want your site to rank number one in your main competitive keywords, don’t you? It’s quite a natural aspiration. If you are like thousands of other businesses approaching search engine optimisation, you may well ask yourself, if SEO is so great, why isn̵…

Putting SEO in a Box

Jon Hogg on 21st of January, 2010

SEO doesn’t slot in easily with most business thinking. Although it’s closely related to marketing, it’s not exactly like marketing. It is kind of part of your website maintenance, but not really. Search engine optimisation just doesn’t fit in easily with other business boxes. It’…

Saturating The Market: Strategic SEO

James on 7th of January, 2010

Search engine optimisation achieves results in a number of ways. There are techniques implemented throughout a site, and moves made outside of the site, which add up to boost the site’s ranking. No one technique can work on its own. Every site requires several approaches to its SEO to succeed. This…

Word of Mouth Marketing And SEO

James on 28th of December, 2009

Word of mouth marketing is a very old marketing method. In the real world, word of mouth is like gold. Businesses actively campaign to generate word of mouth recommendations from their customers because other customers will flock toward them. Marketing studies have shown that word of mouth recommendations are…

How Seasons Affect Search Behaviour

on 8th of December, 2009

Not as many modern industries as in the agricultural past are as aware of the changing of the seasons. Certainly, the odd business may have a heightened awareness of the time of year every so often, and most businesses are sensitive to the end of the financial year. Seasonality on the whole, however, is no…

Combining PR and SEO

James on 11th of November, 2009

The initials PR once stood for something important to businesses and it wasn’t ‘PageRank.’ It’s almost too long ago to remember, true, but the old business standby of public relations is still hanging around. What’s more, it can help with your site’s SEO. Public relatio…

SEO Offers High ROI Opportunities

on 9th of October, 2009

If you are thinking that SEO is just one more business expense which either can cannot produce ROI, you are mistaken. SEO will produce ROI. In reality SEO will give back much more than what has been invested in it. SEO is better than any other marketing strategy ROI earned from SEO is far superior to an…

Search Engine Optimisation for your small business

on 31st of July, 2009

SEO is important, no matter what the size of your business. The thing is that having a website is vital for making it in today’s internet addicted society. There is nothing that you cannot do on the internet from shopping to finding a date. Stores, companies and businesses that do not have websites are gua…

What can you expect to get in an Search Engine Optimisation package?

on 15th of July, 2009

What should a package deal offer you when you are searching for someone to conduct you company’s Search Engine Optimisation? SEO packages, when offered, are not complicated and what they offer you is a clearly defined set of deliverables that you can follow and understand. An SEO package will also help y…

Aspects of Search Engine Optimisation That Have Moved On

on 18th of June, 2009

Failing to notice that certain which aid Search Engine Optimisation have moved on can harm not only a website but an entire SEO campaign. Many SEO techniques are today useless, yet are still being implemented, some tactics have changed while others have been completely eradicated and replaced with somethi…

Search Engine Optimisation To Grow Your Business

on 19th of March, 2009

It’s a relatively simple formula in theory, improve your search engine position and grow your business. Yet optimising your website to improve its ranking in search engine result lists is one aspect of search engine optimisation ( SEO). The second more valuable element of SEO is to skilfully optimise your w…

Financial Planning For Search Engine Optimization

on 9th of March, 2009

Forward planning is vital to any Search Engine Optimization because you have to understand that you will not reap quick, overnight profits. It may take months to bear fruit due to factors such as how competitive your product is, how much of the market share your competitors have and may even hinge on fact…

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