Keyword Research and Search Engine Optimisation

 

Google Adwords Keyword Tool Broken! Exact Match Volumes are Zero

Jon Hogg on 28th of November, 2011

The Google Adwords Keyword Tool seems to have the winter blues, and is reporting ZERO volume for a large number of head terms when using the Exact Match match type. Not all keywords are reporting zero for volume, just a random selection it seems. Head and middle tail keywords are affected. Long tail may also be affected but volu…

What is the most effective keyword density?

Rory Truesdale on 30th of October, 2011

Keyword density is a crucial part of a search engine optimisation strategy.  However, finding the best keyword density doesn’t mean just including a keyword in a document more times than a competitor.  There is a great disparity between the frequency of a keyword in a document and the relevance of that keyword to the document,…

Understanding the Value of the Keyword Long Tail

Rory Truesdale on 17th of May, 2011

After days, or even weeks, spent trawling through the seemingly innumerable keyword research tools, you could be forgiven for identifying those ‘important’ keywords and pursuing them with a relentless fervour.  Unfortunately, these ‘important’ keywords that often consist of one or two words make up only 30% of the searches conducted on t…

Effective Keyword Management – Central to SEO

phil.cook on 4th of May, 2011

Search engine optimisation can seem like a daunting subject to get your head around, partly because of the dazzling variety of methods advocated by different enthusiasts. On the whole, the best antidote to such confusion is a pragmatic common-sense approach, one which starts with a site analysis and produces recommendations based on what makes a…

Facebook’s Most Engaging Page this Spring? ‘The Bible’

Kim Whitley on 19th of April, 2011

AllFacebook.com, a resource dedicated to covering all issues regarding Facebook’s new applications, performance analysis and general news, has compiled a list of the pages most interacted with during the last fortnight. AllFacebook.com has witnessed a change of pace for the social networking giant’s most frequented pages, with The Bible’s Faceboo…

Wordtracker Vs The Google Adwords Keyword Tool

Sarah on 31st of January, 2011

When carrying out keyword research, there are a number of tools that can help you in your search. I am going to compare two keyword tools, Wordtracker and the Google Adwords Tool, and give my verdict on which is the most reliable tool to use. Before using any keyword tool, you need to compile a list of keywords which you feel are most relevant to y…

Is There A Place For Deliberate Keyword Mistakes In Search Marketing?

SEO Company on 7th of July, 2010

When I first started using a popular online auction website about 8 years ago, I saved myself a small fortune by looking for and bidding on items which had spelling mistakes in the titles. Finding bargains that slipped through the net because they weren’t spelt correctly and therefore had fewer people find and bid on them was a great way to save s…

Don’t Make This Common SEO Mistake

Jon Hogg on 29th of April, 2010

If you are just starting out with search engine optimisation, it can be extremely challenging. There is a massive amount of information to learn and many things that need to be done if SEO is going to work effectively for your company. There are also numerous mistakes which can be made when developing an S…

The Importance Of Keyword Research In SEO

Sarah on 29th of March, 2010

Increasing your chances of ranking well on Google starts with finding the best keywords to target. This process – keyword research – is a crucial part of SEO, as targeting the wrong keywords can result in a wasted effort, because you will not rank well for the areas that you really wanted to. The…

Know Your Pages’ Frequency

Jon Hogg on 20th of March, 2010

Many things play a part in your search engine success. Keywords are only a part of your search engine optimisation plan. They are still an important part, however, and it’s vital that you know what to do with them. Hiring an SEO consultant can provide you with the help needed to deal with keywords i…

SEO: Mix It Up With Your Keywords

Jon Hogg on 15th of March, 2010

Ever wonder what your target user group does when searching for your site? Knowing how your site’s users behave when they approach your site is simply vital to your search engine optimisation plan. A good keyword list is not just about selecting the right main keywords. You also need to know which relat…

SEO: The Forgotten Keywords

Jon Hogg on 6th of March, 2010

Companies spend a lot of time researching the right related keywords, coming up with a whole new subset. Things don’t have to be this hard. Your related keywords could be right on your doorstep. Often, your related keywords will be an extension of your main keyword’s topic. For example, if you…

Organic Keywords, Organic Changes

on 18th of February, 2010

The way most experts talk about keywords can make them seem like solid entities. A site performs research, chooses its keyword list and optimises for those words. Everything seems to be sorted quite neatly. What every site needs to realise is that keywords shift and change, in some industries quite swiftly…

SEO Advice: One Simple Step for Keyword Research

Jon Hogg on 2nd of February, 2010

No, the next sentence isn’t going to be ‘one great leap for mankind.’ Although keyword research is a complicated business, there is one very simple thing you can do to improve your experience with it. It’s no great leap. In fact, it’s something hundreds of thousands of people…

The right attitude to keywords

Charlie on 30th of January, 2010

Keywords are possibly the most misunderstood aspect of search engine optimisation. They play a major role in drawing traffic to a site, yet they are frequently under- or over-used, stuffed into content like tinsel on a tree, pulled out of content with garish and illogical font schemes, and generally abused…

Is Keyword Research The Most Important Part Of SEO?

on 18th of January, 2010

The SEO community is a hive of debate. Sometimes it seems that you can’t get SEO experts to agree on all the fundamental questions. It may seem that no sooner does one expert publish their solution to a knotty SEO problem than another launches a reply, denouncing the foolishness of such a simple answ…

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