Tesco’s F&F fashion label is available primarily online and customers seldom get to see much more than a limited range in superstores. The F&F team wanted to showcase the brand in a traditional fashion shopping environment and asked us to come up with a temporary store. Taking timely design inspiration from the Queen’s Diamond Jubilee weekend, we created an innovative 1950’s themed pop-up shop in Covent Garden, London. Running over four days the shop fused a physical fashion store with the latest in retail and online technology, including: clothes tags that featured QR codes that allowed customers to shop on their smartphones and try on the range virtually, using a ’virtual fitting room’, while the latest augmented reality technology allowed users to view exclusive video content of the new range or view live Tweets on a specially created screen. The shop featured in key national press titles, including: The Daily Mirror, The Daily Express and the Sunday Mirror. Over 2,700 people visited the store, whilst over 192,000 people were reached via Twitter.
Licensing Source Book, Autumn 23 by Max Publishing (London) - Issuu
20 top Local Tesco ideas in 2024
Women's Clothing, F&F Women's Clothes
Tesco's F&F unveils playful TV campaign 'Makes Fashion Sense
F&F - Vicky Lawton
20 top Local Tesco ideas in 2024
Tesco's F&F unveils playful TV campaign 'Makes Fashion Sense
Halloween costumes can STILL catch fire in three seconds despite new safety rules
Tesco to revamp F&F in H2 as it moves creative agency
F&F, Logopedia