News collection : Fashion specialist Poeticgem has linked up with Tesco’s F&F brand to create a new label, Oh Me Oh My (OMOM), that it says is “a contemporary fashion statement for [a] youthful audience”. (#1567625)
F&F - FashionNetwork.com USA
Tesco : News - FashionNetwork.com Worldwide
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Tesco news and archive
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Poeticgem launches young fashion brand with F&F
Ben Lee on LinkedIn: First look: Poeticgem launches young fashion
F&F - FashionNetwork.com USA