Mattel Hopes to Reinvent Barbie With an Assist From Hollywood

Toy company executives talk about the latest role for the iconic doll

the Bloom Report March 10-17 2023

Mattel headquarters in El Segundo, California, US, on Friday

Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

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Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

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