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How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment

By A Mystery Man Writer

Earlier this decade, parents were shunning Barbie because they didn't see her as a good role model for girls. That has now changed, according to Barbie's brand chief.

How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female  empowerment

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How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female  empowerment

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How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female  empowerment

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How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female  empowerment

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How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female  empowerment

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How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female  empowerment

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How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female  empowerment

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How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female  empowerment

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How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female  empowerment

Jukka Wallenius on LinkedIn: How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of…

How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female  empowerment

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How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female  empowerment

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