What is the meaning of run true to size? - Question about English (US)

Definition of run true to size @Shiloh123 Usually, you see this phrase in reviews for online shopping. You wouldn't really say it to someone in person. This is because different brands in the US can set their own sizes. So a Nike "size 7" may be different from a Converse "size 7". I don't know why they do this because it makes online shopping really difficult, even if you measure your feet😧
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