One Fair Exchange in the Greatest Story Ever Worn

This is the story of a beloved family bellcow in Tbilisi, Georgia in 1982. This is also the story of a son who swapped the beast for a pair of 501® jeans. Hi

Levi's Greatest Story Ever Worn Campaign

Levi's - A Man Once Traded The Family Cow For 501® jeans

One Fair Exchange in the Greatest Story Ever Worn

The Greatest Story Ever Told (1965) - IMDb

Levi's®

The Dean Kriel on LinkedIn: One Fair Exchange in the Greatest Story Ever Worn, Fair Exchange

LEVI'S 501® : THE GREATEST STORY EVER WORN - Culted

Levi's - Fair Exchange One Fair Exchange in the Greatest Story

Stephen Ascher on LinkedIn: One Fair Exchange in the Greatest

Greatest Story Unveiled at Grammys - Levi Strauss & Co : Levi Strauss & Co

Levi's marks 150 years of the 501 jeans in 'The Greatest Story Ever Worn' campaign via Droga5 – Campaign Brief

Going Out in Style in the Greatest Story Ever Worn