Instagram launches Reels, a short-form video feature to compete with TikTok

Instagram Reels allows users to create 15-second multi-clip videos with audio, effects and new creative tools to share with anyone on the social media platform.

TikTok and Instagram inch closer to streaming wars

TikTok undercuts social media rivals with cheap ads in battle for growth

Report: Instagram Reels Outperformed All Branded Video Content On TikTok, Facebook 12/21/2023

Instagram tests a Templates feature, which allows you to copy formats from other Reels

Instagram to Launch a TikTok Competitor in the US Next Month

Google Launches Shorts to Compete with TikTok - NewsWatchTV

Instagram Reels first impressions: A whole lot of TikToks

Exclusive: Instagram's Head of Product talks Reels Mideast launch, TikTok comparisons

How people use Instagram Reels to make six figures a year - Marketplace