Skims: Kim Kardashian's Inclusive Fashion Proposal, by Mercedes Egea Lara, Feb, 2024

As we delve into the world of fashion, we encounter a landscape where each member of the Kardashian family has made their mark in various fields, from Khloe’s denim line, Good American, to Kylie’s…

Leveraging influence to create a unisex jewelry brand. The case of TwoJeys., by Mercedes Egea Lara

Kim Kardashian's Skims brand is now valued at $4b after just four years in business

Skims: Kim Kardashian's Inclusive Fashion Proposal, by Mercedes Egea Lara, Feb, 2024

Kim Kardashian's SKIMS to Open First Permanent Stores in 2024

Kim Kardashian's Skims brand is now worth $4 billion

SKIMS Drops 4 Midnight Kiss-Worthy New Year's Eve Collections

The Success of Bumble: The Go-To-Market Strategy of the Female Tinder, by Mercedes Egea Lara, Feb, 2024

Kim Kardashian Skims Campaign

Kim Kardashian's $4 Billion Skims Joins Gen Z At The Mall. Here's Why

Kim Kardashian's SKIMS Launches New Year's Eve Shop: Sleek Looks

Kim Kardashian urges the fashion industry not lose its momentum

Kim Kardashian's Skims brand is now worth $4 billion