Awash in pink, everyone wants a piece of the 'Barbie' movie

Some experts say all the marketing beyond the movie is only good for the 64-year-old brand, helping to attract multi-generations of fans.

The 'Barbie' bonanza continues at the box office, 'Oppenheimer' holds the No. 2 spot

Pinking out: Barbie events pop up across Chicago

Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania – The Virginian-Pilot

With 'Barbie,' Greta Gerwig breaks a box office record for female directors

Barbie' movie pink marketing is everywhere amid weekend release

Barbenheimer' arrives as moviegoers flock to a Mattel-mushroom cloud double feature

Entertainment - Chemainus Valley Courier

Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania

Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania

Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania