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In-depth: can Peloton capitalise on its community to create a new activewear giant?

By A Mystery Man Writer

An aspirational brand selling products in the £1,000s diversifies into affordable sub-categories; this sounds like the classic financial model for luxury fashion or jewellery brands, but what about in fitness?

In-depth: can Peloton capitalise on its community to create a new activewear  giant?

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