Discover the critical role of design in rebranding through the lens of J.C. Penney
J.C. Penney reports another huge loss
JCPenney Has Had a Dramatic Decline: History in Photos
JC Penney Failed Pricing Strategy
7 Worst Rebrands: Logos Gone Wrong
J.C. Penney Reverts To Old Logo In Attempt Regain Customers
Top 10 Best (and Worst) Company Logo Redesigns Ever
16 Logo Redesign Fails & What You Can Learn from Them
The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)
The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)
JCPenney Has Had a Dramatic Decline: History in Photos
The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)
J.C. Penney's Chief, Ron Johnson, Announces Plans to Revamp Stores - The New York Times
Top 10 Best (and Worst) Company Logo Redesigns Ever