As Jockey launches 'revolutionary' new bra fitting system, FEMAIL

Jockey's new Volumetric Fit System measures the volume of a woman's breast - with sizes running from 1 through 10 - as well as their under-bust measurement to create a 'near-custom' fit.

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The Jockey bra Volumetric Fit System is love at first fit! #JOCKEYbra

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Jockey International bids to end the ill-fitting bra by introducing a completely new sizing system that gets rid of traditional A, B, C cup sizes