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If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

By A Mystery Man Writer

Many businesses get these two terms mixed up, which is one of the main reasons marketing clashes with finance on failing to define Return-on-Marketing-Investment (ROMI) clearly. But let

If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

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If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

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If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

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If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

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If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

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If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

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If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

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If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

Must you increase volume to be heard by your customers?

If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

Skip this Ad

If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

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If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

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