Bright colors in the animal kingdom: Why some use them to impress and others to intimidate

Why do some animals have bright colors to impress mates while others use them to ward off predators? It depends on their ancestors, new research reveals. Species that use bright colors as a sexual signal had ancestors that were active during the day, whereas species that use them as warning signals had ancestors that were active at night.

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1 – Page 1770 – Eurasia Review

NOVA - Official Website

Why do we like strong, bright colors even though animals use those

Researchers uncover insights into the evolution of color patterns

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From Attracting Mates to Scaring Predators Away, Here Are Six