Beyoncé's Strategy for Her Ivy Park x Adidas Collection is One for the Books!

Beyoncé recently re-launched her active wear line, Ivy Park in collaboration with Adidas. If you know Beyoncé, you know she packages her marketing and PR with the same passion and tenacity she puts into her craft as an artiste.

adidas x IVY PARK embark on a PARK TRAIL, A new collection that

adidas Womens Supersleek 72 FZ4386 Beyonce - Ivy Park

Standing Out from the Crowd

How to shop Beyoncé's Adidas x Ivy Park Ivytopia collection

Celebrities Wearing Beyoncé's New Ivy Park x Adidas Collection

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Adidas and Beyoncé Unveil Final Ivy Park Collection Ivy Noir

Beyoncé teases Ivy Park x Adidas collection

IVY PARK Unveil IVY PARK NOIR: A Bold Celebration of Style

The Ivy Park x adidas Super Sleek 72 “Black/Gum” is part of a special collaboration between Beyonce’s popular activewear line and adidas. The Ivy Park

adidas Womens SUPERSLEEK 72 Beyonce Ivy Park - Size