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Timeline: How e.l.f. Cosmetics Grew into a Giant - Cosmetic Executive Women

By A Mystery Man Writer

How much fun is it to track a brand’s success? If you don’t quite remember how e.l.f. got its start, this amazing timeline tells why it built a website in the first place, and how it grew from there.

Timeline: How e.l.f. Cosmetics Grew into a Giant - Cosmetic Executive Women

Beauty's Annual Fundraiser Supporting Employees with Cancer is Back — and it's Big - Cosmetic Executive Women

Timeline: How e.l.f. Cosmetics Grew into a Giant - Cosmetic Executive Women

Lauren Bosworth - Cosmetic Executive Women

Timeline: How e.l.f. Cosmetics Grew into a Giant - Cosmetic Executive Women

Sarah Lee and Christine Chang - Cosmetic Executive Women

Timeline: How e.l.f. Cosmetics Grew into a Giant - Cosmetic Executive Women

e.l.f. Beauty Announces Definitive Agreement to Acquire Naturium

Timeline: How e.l.f. Cosmetics Grew into a Giant - Cosmetic Executive Women

Timeline: How e.l.f. Cosmetics Grew into a Giant - Cosmetic Executive Women

Timeline: How e.l.f. Cosmetics Grew into a Giant - Cosmetic Executive Women

Beauty Founder Stories: Karissa Bodnar of Thrive Causemetics

Timeline: How e.l.f. Cosmetics Grew into a Giant - Cosmetic Executive Women

e.l.f. Beauty: Gen Z's Favorite Beauty Brand Earns 57 Billion Global Impressions With Halftime Campaign

Timeline: How e.l.f. Cosmetics Grew into a Giant - Cosmetic Executive Women

Nathalie Gerschtein - Cosmetic Executive Women

Timeline: How e.l.f. Cosmetics Grew into a Giant - Cosmetic Executive Women

Timeline: How e.l.f. Cosmetics Grew into a Giant - Cosmetic Executive Women