JCPenney was once an e-commerce leader. Then the department store made a series of strategic missteps. During its most recent quarterly earnings report, the company posted $3.4 billion in sales, an 8% decrease from the same period a year earlier. Meanwhile, the company owes $4 billion in debt. Now, it's filing for bankruptcy. How did JCPenney get here? Looking at its failed digital strategy helps illuminate some bigger systemic problems.
List of Retail Company Bankruptcies & Closing Stores
Catalog Critique: A Look at the February 2012 J.C. Penney Look Book - Multichannel Merchant
The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs
JCPenney's CEO Is Done Chasing New Customers. 'We Are Loving Those Who Love Us.' - WSJ
CQ Researcher - The Changing Retail Landscape
Walmat and JCPenney E-Commerce Sales Strategy
How JCPenney's e-commerce strategy ultimately faltered - Modern Retail
List of Retail Company Bankruptcies & Closing Stores
Jcpenney Kingsport, TN Last Updated October 2023 Yelp, 51% OFF
J.C. Penney Case Analysis Essay Example
List of Retail Company Bankruptcies & Closing Stores
Matthews™ Fall/Winter 2017 Publication by Matthews Real Estate Investment Services - Issuu
How JCPenney's e-commerce strategy ultimately faltered - Modern Retail