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When you don't have the resources, you have to be distinct': Tracksmith founder Matt Taylor — The Challenger Project

By A Mystery Man Writer

Tracksmith is quietly carving out a slice of the running market by focusing relentlessly on an area the global sportswear giants have overlooked: running culture. ‘When we started, I didn’t even want to show running,’ says Matt Taylor, the founder. ‘I thought we could show the before and after — the

Welcome to The Challenger Project – The Home of Challenger Brands. Challenging status-quo in business since 1999. 

When you don't have the resources, you have to be distinct': Tracksmith founder Matt Taylor — The Challenger Project

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When you don't have the resources, you have to be distinct': Tracksmith founder Matt Taylor — The Challenger Project

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When you don't have the resources, you have to be distinct': Tracksmith founder Matt Taylor — The Challenger Project

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When you don't have the resources, you have to be distinct': Tracksmith founder Matt Taylor — The Challenger Project

Tracksmith CEO Matt Taylor: “We want Tracksmith to be around for 100 years. That requires delayed gratification, true human connection with consumers, and thinking beyond just Facebook ads.”

When you don't have the resources, you have to be distinct': Tracksmith founder Matt Taylor — The Challenger Project

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When you don't have the resources, you have to be distinct': Tracksmith founder Matt Taylor — The Challenger Project

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When you don't have the resources, you have to be distinct': Tracksmith founder Matt Taylor — The Challenger Project

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When you don't have the resources, you have to be distinct': Tracksmith founder Matt Taylor — The Challenger Project

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When you don't have the resources, you have to be distinct': Tracksmith founder Matt Taylor — The Challenger Project

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When you don't have the resources, you have to be distinct': Tracksmith founder Matt Taylor — The Challenger Project

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When you don't have the resources, you have to be distinct': Tracksmith founder Matt Taylor — The Challenger Project

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When you don't have the resources, you have to be distinct': Tracksmith founder Matt Taylor — The Challenger Project

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