Where does Beyond Meat belong in the grocery store?

Demand for meatless meat is so high that restaurants are having trouble keeping up. But among the vegan meat-replacement brands, Beyond Meat is the retail supermarket leader, boasting on its website that you’ll “find it in the meat aisle.” But will you?

Beyond Meat launches Beyond Burger at Chinese restaurant chain - Chinadaily.com.cn

How to Avoid Impulse Buying at the Grocery Store

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15 Behaviors That Could Be Considered Rude At The Grocery Store

Put Plant-Based Meat Where It Belongs: In the Meat Aisle

6 Store-Bought Burgers That Don't Use 100% Pure Beef

The Real Food Grocery Guide: Navigate the Grocery Store, Ditch Artificial and Unsafe Ingredients, Bust Nutritional Myths, and Select the Healthiest Foods Possible: Marlowe, Maria, Ornish, Dean: 9781592337552: : Books

An estimated 70% of Beyond Burger fans are meat eaters, not vegans/vegetarians, says Beyond Meat

The Best Vegan Food in NYC Isn't at a Michelin Restaurant, It's at a Corner Bodega

Beyond Meat to go on the offensive in wake of attacks on 'ultra-processed' plant-based