WHSmith trials new 'WHS' branding on York store – to some shoppers' dismay

Shopping in York

WH Smith's 'WHS' rebrand criticised for similarity to NHS logo, WH Smith

Meet Dominique Stillman, brand expert

WHSmith trials new 'WHS' branding on York store – to some shoppers' dismay

Shopping in York

WH Smith Trial Rebrand — New vs. Old - Conjointly

WH Smith Trial Rebrand — New vs. Old - Conjointly

The Buzz: King's Variety to close

WH Smith logo rebrand slammed as 'rank lunacy' as it draws comparisons to NHS

Meet Dominique Stillman, brand expert

New village store embraces the whimsical side of shopping