What Happens When A Major Financial Brand Takes Its TV Budget And Puts It Into AM/FM Radio?

Nielsen Media Impact, the planning and optimization tool for brands and agencies, reveals that putting AM/FM radio into the financial media plan generates significant lift in reach.

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Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images

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Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images

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