By A Mystery Man Writer
Playtexbacks their tagline "who knows you like we do" with a simple, insightful campaign that's also a hit. Doesn't hurt that they're promoting the video everywhere the 18 Hour Comfort Lace videos appear--smart planning and execution--but more importantly the ads are honest. Women of many shapes, sizes and ethnicities take the objectifying power out of the…
What Is Share of Voice & How to Calculate It? Tools & Tips
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Share of voice: What it is and how to measure it