The concept of Luxury Brands Vs. Mass Brands.

Luxury Brands and Mass consumer brands, how they are different in terms of their brand identity, positioning, attributes, target market and brand building process. We can not apply the same marketing techniques for Luxury Brands that are practiced for the mass brands.

I Compared Mass-Market and Luxury-Brand Clothes and Realized High Prices Don't Always Guarantee Good Quality / Bright Side

What differs Luxury Brand Management from lower-priced markets?

The Light House Concept. Why you should build your brand from the inside out.

Abundant Rarity - Growing Luxury Brands

Luxury Marketing

The Future of Homecare in Healthcare Industry

PDF) Do affluent customers care when luxury brands go mass? The role of product type and status seeking on luxury brand attitude

Don't Be Boxed In: Why Apparel Has No Gender, and Why It Shouldn't Matter

Luxury goods - Wikipedia