Beyoncé's Strategy for Her Ivy Park x Adidas Collection is One for

Beyoncé recently re-launched her active wear line, Ivy Park in collaboration with Adidas. If you know Beyoncé, you know she packages her marketing and PR with the same passion and tenacity she puts into her craft as an artiste.

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Beyoncé Launches the adidas x IVY PARK Collection

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Beyoncé's Adidas x IVY PARK's New IVY Heart Campaign Features Troye Sivan, Shu Pei, Karrueche Tran & More — See Photos

Beyoncé Looks Incredible in Her New Ivy Park x Adidas Campaign