Search
NEWS

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

By A Mystery Man Writer

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

Victoria's Secret lingerie challenged by Parade, a start-up selling underwear for all body shapes, founded by 24-year-old Cami Téllez

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

Parade Underwear & Bralettes

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

What Parade's Sale Says About The State Of DTC BoF, 52% OFF

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

Djerf Girls and Low Pros - After School by Casey Lewis

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

What the rise of real over aspirational marketing means for lingerie retail - Inside Retail Australia

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

Gen Z Underwear Startup Nears Sale, Highlighting New Phase of Retail M&A — The Information

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

DTC marketing news and trends: August 21, 2023

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

Underwear Brand Parade Sold To Lingerie Manufacturer Ariela, 55% OFF

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

What Parade's Sale Says About The State Of DTC BoF, 52% OFF

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

What Parade's Sale Says About The State Of DTC BoF, 52% OFF

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

How Cami Téllez Ran Parade Underwear Into the Ground

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

EXCLUSIVE: Ariela & Associates Inks Deal to Purchase Curvy Couture