By A Mystery Man Writer
Strategically, Kroger’s foray into apparel makes sense, but is Dip the right brand name? Branding theory suggests four reasons why maybe not.
Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip
Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip
Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group
Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group
Barbara Kahn posted on LinkedIn
Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group
Barbara Kahn on LinkedIn: My assessment of prime day on CNN
Barbara Kahn posted on LinkedIn
Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group
Barbara Kahn on LinkedIn: Looking forward to presenting at Dallas
Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group
Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip
Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group
Barbara E. Kahn