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Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

By A Mystery Man Writer

Toy company executives talk about the latest role for the iconic doll

Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

Mattel Considers Barbie Sequel as It Plans More Hollywood Franchises - Bloomberg

Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

Barbie' Movie Is About More Than Selling Dolls for Mattel

Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

Barbie' Rakes in $500 Million in First Week, Smashing Box Office, Studio Records - BNN Bloomberg

Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

Mattel headquarters in El Segundo, California, US, on Friday, April News Photo - Getty Images

Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

Mattel expects Barbie bounceback to spark toy sales

Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

Richard Dickson, president and chief operating officer at Mattel News Photo - Getty Images

Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

Barbie' Movie Is About More Than Selling Dolls for Mattel

Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

Mattel unveils first Barbie with behind-the-ear hearing aids – The Hill

Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

Robbie Brenner, executive producer of Mattel Films, during an News Photo - Getty Images