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Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name

By A Mystery Man Writer

Pioneer DJ, under AlphaTheta Corporation since 2020, plans to launch new products branded as AlphaTheta this week. What could explain it? It alludes to a possible contractual end to using the Pioneer name or the desire for a fresh identity unassociated with Pioneer's financial struggles.

Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name

Company information - AlphaTheta Corporation

Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name

Straight from Serato's Chief Strategy Officer: How Serato Plans to Sustain its Beat After AlphaTheta's Acquisition - DJ TechTools

Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name

DDJ-REV5 REVolutionary Control

Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name

Steve's Music Pioneer - DDJ-1000SRT

Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name

AlphaTheta / Pioneer DJ USA (@pioneerdjusa)

Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name

Ves (@thedjnamedves@)

Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name

Building a standalone DDJ-400 with a Raspberry Pi and Mixxx - DJ TechTools

Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name

Traktor + Serato DJs Locked Out Of DVS On DJM-900NXS2? - DJ TechTools

Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name

DDJ-REV5 REVolutionary Control