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Luxury brands need to broaden from selling unattainable products to luxury moments

By A Mystery Man Writer

We're producing more millionaires than ever but the millennial generation is more cash-strapped than ever, Nick Stickland, creative director of ODD, asks what this is doing to change the face of luxury brands.. From Campaign US

Luxury brands need to broaden from selling unattainable products to luxury  moments

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Luxury brands need to broaden from selling unattainable products to luxury  moments

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Luxury brands need to broaden from selling unattainable products to luxury  moments

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Luxury brands need to broaden from selling unattainable products to luxury  moments

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Luxury brands need to broaden from selling unattainable products to luxury  moments

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Luxury brands need to broaden from selling unattainable products to luxury  moments

Luxury brands need to broaden from selling unattainable products to luxury moments

Luxury brands need to broaden from selling unattainable products to luxury  moments

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Luxury brands need to broaden from selling unattainable products to luxury  moments

Luxury brands need to broaden from selling unattainable products to luxury moments