NEWS

Jeans

By A Mystery Man Writer

Designed with built-in high-stretch technology, our 411 Athletic Slim Advanced Stretch Jean has a classic vintage look with a comfortable modern feel. Its mid-r
Designed with built-in high-stretch technology, our 411 Athletic Slim Advanced Stretch Jean has a classic vintage look with a comfortable modern feel. Its mid-rise waist leads into a flexible slim thigh and leg that retain its shape throughout your wear, perfect for an athletic build. 55% Cotton, 22% Coolmax Polyester, 21% Tencel Lyocell, 2% Lycra Elastane. Machine wash cold, wash separately on gentle cycle. Use non-chlorine bleach only when needed. Do not use fabric softener. Tumble dry low inside out and remove promptly. Do not iron and do not dry clean. We know that jeans are much more than just denim and grommets; they’re a true blue American icon. Staying true to the rich heritage — and authentic, all-American spirit — of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. We gave them their distinctively Lucky look by literally putting them through the wringer — ripping, fraying, sanding, patching and washing by hand — to give them true character and soul. Then, we added authentic hardware, personalized touches and playful details, and an American legend was born. Our jeans are made for the free-thinker, the artist, the dreamer; they’re made to dance, work, run, jump, play and rock ‘n’ roll (just like you). Our inspiration doesn’t just come from the rugged workwear of denim pioneers, but from the free spirit and laid-back lifestyle of our Southern California roots. We find inspiration everywhere, from the secluded outlooks of Big Sur, to the old-school tattoo parlors of Venice and the beautiful beaches of Malibu. We reference music, art and photography — old and new — to create truly unique pieces that you’ll wear over and over again.