The department store chain has unveiled a store to test new services including a yoga studio, barber shop, and lounges hoping to end its downward spiral.
J.C. Penney's CEO is rolling out new programs and a plan to clean up the stores, hoping to reverse the chain's fortunes after years of losses.
JCPenney Bankruptcy Is Latest Bad News for Department Stores
JCPenney's New Lease On Mall Life
An Inside Look at the New Retail Strategy at J.C. Penney (Part 1) — Peridot Capital Management LLC
Loyal shoppers alienated by some retailers - The Columbian
3 Business Lessons From JCPenney's Failure
J.C. Penney, Macy's and other department stores don't have many more seasons left for a turnaround, analyst says - MarketWatch
J.C. Penney's Turnaround Plan Includes a New Retail Store and Lab
J. C. Penney Case Analysis
JCPenney unveils new concept Penney's, its store of the future - Inside Retail Asia
J.C. Penney Struggles to Find Footing as Skepticism Mounts
J.C. Penney files for bankruptcy, a crushing one as it was making progress to fix itself
JCPenney Is Developing a New Beauty Concept — What Happens to Its Sephora Partnership?