By A Mystery Man Writer
A generic brand refers to the brand that do not have a brand name because of lack of promotions like advertisements which otherwise raises the popularity of the product and hence its price. Generic brands are usually very less expensive. The preference of generic brands hence increases in recessions when they work as a substitute for the expensive brands. They are also preferable by the cost conscious consumers.
How to build a Blue Ocean in a Red Sea of products and services?, by Drishti Chawla
Generic Brand Definition
Chapter 7 advertising-design-message-strategies-executional-frameworks -additional
Everything You Need to Know About Generic Brand
Brand: Types of Brands and How to Create a Successful Brand Identity
Types of Logos: How to Choose the Right One (With Examples!)
How to Define Your Brand's Tone of Voice (+ Template)
Product Line: What Is Product Line? Overview, Product Line Depth & Examples
Sustainability, Free Full-Text
Brand Generic Universal Marketing Dictionary
Retail Brand Manager Resume Examples for 2024
Generic Brand: Definition, Types, Vs. Store Brand
Performance Marketing: A Beginner's Guide to Ecommerce Success