Parade is the Gen Z brand changing the underwear game

Parade underwear is unlike other underwear brand. It's sustainable, size-inclusive and accessible. Plus, it's woman-owned.

How Gen-Z-Founded Brands Are Changing the Intimates Industry

How Gen-Z-Founded Brands Are Changing the Intimates Industry

Gen Z underwear start-up Parade snapped up by Fruit of the Loom

From Comfort to Fun: 3 Ways Underwear Brands Can Appeal to

Underwear brand Parade expertly encapsulates Gen-Z's values

This popular Gen Z brand and Juicy Couture just dropped the cutest

Parade Game Time Underwear Collection

Parade Game Time Underwear Collection

parade already changed the underwear game. Now, they're changing

Parade Days of the Week Underwear Collection

What Parade's Sale Says About the State of DTC