By A Mystery Man Writer
Definition: A family brand refers to when a manufacturer uses the same brand name on two or more individual products
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The 4 Ps of Marketing: What They Are & How to Use Them Successfully
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AMA Dictionary of Marketing Terms
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More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor
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FILE -- Logo of Clariant, a global company in field of speciality chemicals, pictured in Schweizerhalle, Switzerland, Monday, February 19, 2007. Clariant, which is represented on five continents with over 100 group