Dove ads with 'real' women get attention

Gina Crisanti was taking out the trash at work one day when a stranger approached her with an odd request. It was a talent scout who wanted her to try out for an ad campaign to sell Dove beauty products _ wearing nothing but her underwear.
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iTalkBB MEDIA Your Gateway to the Chinese Community

iTalkBB MEDIA Your Gateway to the Chinese Community

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Dove. Vogue, 2005. This ad fulfills the self- esteem concept. It is made to make the person viewing the ad f…

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Advertising: Cosmetics - Media Literacy Clearinghouse