By A Mystery Man Writer
Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually pay off? To quantify the ROI of influencer marketing, the authors analyzed engagement for more than 5,800 influencer posts and identified seven key variables that drive a campaign’s effectiveness, including characteristics of both the influencer and of their individual posts. They further found that by optimizing these variables, the average brand could boost ROI by 16.6%, suggesting that many companies are designing campaigns that leave substantial value on the table. By adopting these research-backed guidelines, brands can move past anecdotal evidence to ensure that their marketing dollars go toward the partnerships and content that are most likely to offer returns.
Why Influencer Marketing Pays Off During Economic Uncertainty
Paid Content Promotion: The Essential Guide
PDF) Does Influencer Marketing Really Pay Off?
Does Influencer Marketing Really Pay Off?
How Influencer Marketing Can Pay Off for Small Businesses - crowdspring Small Business Resource Center
Most brands plan to spend more on influencer marketing in 2019—but is it paying off? - Agility PR Solutions
Does Influencer Marketing Pay? Five Must Known Steps - Confluencr
Influencer Marketing: The Latest Weapon in the Battle for Eyeballs
Influencer Marketing ROI in 2024: Are Influencers Worth It?
Influencer Pricing: The Cost of Influencers in 2024 - Shopify Canada
7 Things to Look for in a Social Media Influencer
Affiliate vs. Influencer Marketing: The What, Why & How
influsights_platform (@influsights_platform)