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Behind The Design: The Beginning of ASICS — sabukaru

By A Mystery Man Writer

In 1977 a great sports merger occurred between Onitsuka, GTO, and Jelenk who had for some time all been separate sporting brands, yet worked together through varied facets of sporting goods.

Biancissimo is about the love for subcultures and contemporary topics fueled by iconic characters and stories.

Behind The Design: The Beginning of ASICS — sabukaru

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Behind The Design: The Beginning of ASICS — sabukaru

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Behind The Design: The Beginning of ASICS — sabukaru

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Behind The Design: The Beginning of ASICS — sabukaru

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Behind The Design: The Beginning of ASICS — sabukaru

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Behind The Design: The Beginning of ASICS — sabukaru

Asics Branding