How Gucci Became the Most Popular Brand in Hip Hop

For the final part of his series on hip hop style, Calum Gordon explores Gucci’s relationship with rap

How Gucci Mane Rebuilt His Life, Label & Legacy

The History of SoundCloud Rap, a Face-Tatted Vision of Hip-hop's Future - The Ringer

8th1da.eth (@SW_1DA) / X

How Hip-Hop and Fashion Brands Started Working Together - XXL

How does Gucci feel about the unsolicited promotions of their brand by rappers? - Quora

How Gucci Became the Most Popular Brand in Hip Hop

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How Gucci has been hugely successful with millennials – Nathan Bullen Marketing

Gucci and Dapper Dan's First Collection Is Here and It's Really Good

Gucci – Nathan Bullen Marketing

From Dapper Dan to Pharrell, hip-hop's transformative role in fashion

How hip-hop fashion went from the streets to high fashion - Los Angeles Times

How Hip-Hop and Fashion Brands Started Working Together - XXL

Gucci – Nathan Bullen Marketing

These Are the Fashion Brands That Rappers Name-Drop the Most - WSJ