Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand

The DTC company, with stores in NYC and Chicago, hopes to grow its retail presence with the acquisition.

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Direct-to-consumer lingerie brand Lively acquired for $85M

Direct-to-consumer lingerie brand Lively acquired for $85M

Wacoal Women's Superbly Smooth Underwire Bra 855342, Up to H Cup - Macy's

Direct-to-consumer lingerie brand Lively acquired for $85M