Fit technology is getting a boost from the new iPhone and Savage x Fenty

Savage x Fenty, the popular Rihanna-founded underwear brand that focuses on inclusive sizing, is in the middle of rolling out its first five brick-and-mortar stores.

RIHANNA LAUNCHES SAVAGE X FENTY SPORTSWEAR LINE. ARE YOU HERE FOR IT? - MEFeater

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News : Savage X Fenty partners with Fit:Match for tech-powered fittings - LSN

Savage x Fenty Is Launching Activewear

Savage X Fenty To Launch Sportswear Line: Availability In Singapore

Savage X Fenty Sport launch - Shift London

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