Move over, Clippit and Baymax, because there's a new personal assistant in town. He's called Spike, and he's coming to a new Mini near you.
Hello Spike The Dog by MINI - Onboard Digital Assistant
Mini's new equivalent of the Microsoft paperclip is a dog called Spike
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Mini's cars are getting an 'intelligent personal assistant' named Spike - The Verge
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Spike is Mini's new digital 'personal assistant' canine
Spike Review
MINI Introduces Spike As The Brand's New Personal Assistant
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MINI Introduces Spike As The Brand's New Personal Assistant
Your next new Mini will come with a digital dog called Spike
Your next new Mini will come with a digital dog called Spike
Spike The British Bulldog Will Be Mini's New Personal Assistant
Stories about Bulldog