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Why Are Luxury Brands Tapping Into K-Pop?

By A Mystery Man Writer

The Irresistible Power of K-Pop and Its Influence on Fashion: Luxury houses continue to bet on K-pop, enlisting 4th gen groups as ambassadors.

Why Are Luxury Brands Tapping Into K-Pop?

Luxury Daily

Why Are Luxury Brands Tapping Into K-Pop?

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Why Are Luxury Brands Tapping Into K-Pop?

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Why Are Luxury Brands Tapping Into K-Pop?

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Why Are Luxury Brands Tapping Into K-Pop?

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Why Are Luxury Brands Tapping Into K-Pop?

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Why Are Luxury Brands Tapping Into K-Pop?

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Why Are Luxury Brands Tapping Into K-Pop?

Philippine Star - The move comes as European luxury houses look to tap into the global popularity of K-pop stars, particularly with younger shoppers. The LVMH-owned (LVMH.PA) label has also forged links