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Selling jeans is all about telling stories. It’s about painting a picture with historical facts; explaining how jeans are made; and highlighting all the details that justify the price on the tag. But…

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Blue Blooded: Denim Hunters and Jeans Culture: 9783899556469: Bojer, Thomas Stege, Sims, Josh: Books

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Blue Blooded: Denim Hunters and Jeans Culture: 9783899556469: Bojer, Thomas Stege, Sims, Josh: Books

How Brit Eaton Become a World-Famous Vintage Denim Dealer

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How to Create Great Customer Experiences in Jeans Stores, by Thomas Stege Bojer

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