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Kenneth Cole: Don't make this branding mistake

By A Mystery Man Writer

Shoe designer Kenneth Cole explains how marrying your company with community can lead to a more sustainable brand.

Kenneth Cole: Don't make this branding mistake

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Kenneth Cole: Don't make this branding mistake

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Kenneth Cole: Don't make this branding mistake

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Kenneth Cole: Don't make this branding mistake

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Kenneth Cole: Don't make this branding mistake

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Kenneth Cole: Don't make this branding mistake

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Kenneth Cole: Don't make this branding mistake

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Kenneth Cole: Don't make this branding mistake

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Kenneth Cole: Don't make this branding mistake

Kenneth Cole: Don't make this branding mistake